One of the crazy things that happens when we get a business idea, is that we tend to build the business around ourselves. Oops. Not a good idea. What happened to  doing a critical evaluation of a business idea?

I just read a riveting advance copy of the book Build a Business, Not a Job! The book addresses these and similar pitfalls of business development, and as such represents a great value.

Even with all the new technology available these days, if we are not careful, business owners today tend to repeat the business errors of their predecessors.  Why is that? Well, one reason is that small business owners often work in isolation, without contact with fellow business owners. If we had the ability to learn from each other, we could shorten our own learning curves.

Facts such as these are pointed out in the build biz not job book. All three authors are experienced business owners. Stephanie Harkness and her husband, Jack, grew Pacific Plastics and Engineering into an innovation, renowned, and cutting edge specialty medical device company. Real estate investment is what L. Stephen Wilklow is known for, as well as his great ability to teach and convey what he knows. David Finkel presents his business experiences, and important business principles, in the book in clear and understandable terms.

The authors lay out what is essentially a treasure map for starting or growing a business in which, at the apex, the business owner is free to enjoy his wealth while others run the company. Once one has created this strong business, the business owner can then decide whether he wishes to sell the business, continue ownership with an active role in the company, or receive passive income from the company. When one has created a business which runs independently of the founder, the business systems are strong.

Anyone who considers himself in business would enjoy this book, and benefit from reading it.

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